Know exactly which marketing rupee brings profit.
Server-side GA4 setup, conversion tracking, multi-touch attribution, and live executive Looker Studio dashboards.
If your analytics data is broken, your marketing decisions are guesswork. Xelex implements rock-solid tracking architectures that bypass browser ad-blockers and iOS privacy restrictions with server-side Google Tag Manager and Conversions API (CAPI).
We build custom, interactive executive dashboards that bring all your marketing channels (Google, Meta, SEO, Email) into one unified truth — reporting real customer acquisition cost (CAC) and return on ad spend (ROAS).
What's included
- Server-side tracking & Meta CAPI integration
- Google Analytics 4 (GA4) full implementation
- Google Tag Manager (GTM) custom event tagging
- Interactive Looker Studio business dashboards
- Multi-touch marketing attribution modeling
- E-commerce checkout funnel leak diagnosis
- UTM parameter governance & campaign audits
- Monthly marketing ROI & insights consultation
How we deliver
Phase 1Measurement Protocol & Audit
Data layer audit, duplicate tag cleanup, cookie consent compliance, and tracking plan documentation.
Phase 2Server-Side & CAPI Setup
Cloud GTM deployment, First-Party tracking domain, Meta CAPI, and Google Enhanced Conversions.
Phase 3Funnel & Event Architecture
Custom conversion events, lead form submissions, e-commerce purchase values, and micro-conversions.
Phase 4BI Dashboards & Attribution
Custom Looker Studio dashboard creation, Blended CAC/ROAS calculations, and cross-channel attribution.
Tools & platforms
Results you can expect
Marketing Analytics & Attribution — FAQs
Why do my Meta Ads and Google Analytics show different sales numbers?
Platforms use different attribution windows (e.g. 7-day click vs. last non-direct click). We set up unified attribution modeling that deduplicates conversions.
What is server-side tracking and why do I need it?
Server-side tracking sends data directly from your server rather than the user's browser, bypassing ad blockers and iOS Safari 7-day cookie caps.
Explore more services
Search Engine Optimisation
Technical, on-page and local SEO that puts you on page one for the searches that actually bring customers.
Google & Meta Ads
ROI-focused Google Search, Display, YouTube, Facebook and Instagram campaigns built to drive leads and sales.
Social Media Marketing
Strategy, content calendars, reels, design and community management for Instagram, Facebook, LinkedIn and YouTube.
Ready to grow your business?
Book a free 30-minute strategy call. We'll audit your current marketing and show you exactly where the growth is.